The growth of the World Wide Web as a news and information medium has meant a shift in the habits and preferences of audiences. It has also meant a change in how these media are used by audiences. Southern Opinion Research has helped many media organizations track these changes and shifts.

Southern Opinion Research has conducted numerous readership, viewership, and listenership studies for individual newspapers, television stations, and radio stations. We have also worked with newspaper groups and state press associations throughout the South.

Our studies have included questions about content preferences, readership of editorial and advertising material, and the use of the media to make shopping and buying decisions.

In this age of shifting audiences, your media organization cannot afford to be without solid research that guides your decisions and helps sell advertisers on the ability of your organization to deliver an audience. Southern Opinion Research can help you obtain that research quickly and at a reasonable cost. Our specialty is working with small to medium size organizations that may feel they cannot afford the services of big-name survey groups.

Significant projects

Newspaper readership in the South. This comprehensive survey was a joint project for state press associations in the South and examined readership of newspapers and their use as aids in shopping, selection and buying decisions. You can read the entire report of this study online.

Clients

• The Tuscaloosa News

• The Huntsville Times

• Alabama Public Television

• The Decatur Daily

• The Whiteville Reporter (North Carolina)

• The Baxter Bulletin (Arkansas)

• The Watauga Democrat (North Carolina)

• Alabama Press Association

• Georgia Press Association

• Mississippi Press Association

• South Carolina Press Association

• North Carolina Press Association

• Tennessee Press Association

• Virginia Press Association

• Arkansas Press Association

• Florida Press Association

• West Virginia Press Association

• Alabama’s ABC 33/40 (television)

• WNCT-TV (Montgomery, Alabama)

• WUAL-FM (Alabama Public Radio)

• WSHK-FM (Mussle Shoals, Alabama)

• Hattiesburg American (Mississippi)

• South Pittsburg Hustler (Tennessee)

• WBRC (Birmingham, Alabama)